The11^th World Industrial Development Forum themed “Creating a New Pattern of Industrial City and Striving to Become a Manufacturing Powerhouse” was held at the hall of Shenzhen Media Group. The opening ceremony of the 6^th Shenzhen Brand Week was held on the same day. The event was organized by the Federation of Shenzhen Industries in collaboration with 11 district governments (new district and cooperation zone administrative committees) and related organizations.

Themed “Innovation Leadership, Brand Empowerment, Cultural Foundation”, the 6^th Shenzhen Brand Week was launched online and offline simultaneously. The Guangdong-Hong Kong-Macao Greater Bay Area Quality Brand Summit Forum, brand awards, themed activities of each district, special brand events, live broadcasting carnival and other activities were also held.

On the opening day of the 20^th anniversary release of the Federation of Shenzhen Industries’ list of top brands on the opening day, 11 companies were named International Reputable Brand, 72 companies were designated as Shenzhen Famous Brand, and 253 brands rated compliant in the review. As a major Shenzhen company that went global, MOSO was recognized as one of the “Brands We Trust” by the United Nations Industrial Development Organization. MOSO was also rated as Shenzhen Famous Brand this year.

As a core city in the Guangdong-Hong Kong-Macao Greater Bay Area, Shenzhen has always been at the forefront of innovation and is the only city in China that has been focusing on brand building for over 20 years. Introducing renowned brands to the world through the “Brands We Trust” awards is another innovation of Shenzhen. The recognition will further enhance the visibility and reputation of MOSO’s products and services, expand its global influence, and promote internal consensus on the company’s brand building.

As the first listed LED driver company in China, MOSO Power is a global power solutions provider and leading Chinese power supply manufacturer. The company specializes in the development of consumer electronics power supplies and LED drivers, and has been a market leader for many years. MOSO Power’s long-term partners include Hikvision, Haier, Sagemcom, Honeywell, Stanley Black & Decker, Tata Sky, Osram, Philips, Ledvance, Schneider, Unilumin, HPWINNER, NVC Lighting and other global companies, while our customers can be found in over 60 countries or regions.

Years of operation have allowed MOSO Power to continue achieving success, new breakthroughs in brand building, and improved its brand awareness, reputation and customer loyalty. MOSO has been recognized as Shenzhen Famous Brand for five consecutive terms since 2010 and Guangdong Famous Trademark for two consecutive terms since 2014. The company was also designated as China Well-known Trademark in 2017. The company was selected as one of the Top 500 Chinese Brands in 2017, Top 100 Brands in Guangdong-Hong Kong-Macao Greater Bay Area, and Top 100 Shenzhen Industry Leaders in 2019, 2020 and 2021. The company was also recognized as Top 10 Chinese Influential Brands in 2017, won the Golden Quality in Corporate Governance Award for Listed Companies 2020, Navigating “9+2” Most Valuable Investment Award 2021 in the Guangdong-Hong Kong-Macao Greater Bay Area, and nominated for the Shenzhen Industry Award 2021.

Branding has an impact on market competitiveness and influence in an era of economic globalization. Branding does not only represent the logo of the company, but is also the engine of economic development and symbol of national strength in ensuring quality. In the context of Shenzhen promoting its “dual-zone” drive, “dual-zone” superposition and “dual-reform” demonstration development of the Greater Bay Area and Demonstration Zone, MOSO Power will stay true to its aspirations, uphold its mission of becoming the world’s top power supply brand, and continue to promote the implementation of its branding strategy. Efforts will also be made to stimulate independent innovation, collaborate with renowned brands in Shenzhen to improve brand awareness, boost the brand’s influence in the domestic and foreign markets, jointly promote Shenzhen’s manufacturing towards quality and brand excellence, and support the high-quality development of Shenzhen industries.